March 21th, 2019
Today is a day of honoring the Egyptian mothers which is ,at the same time, a great opportunity for brands to offer special marketing plans to participate in the motherhood celebration.
In an attempt of understanding consumer behavior on this special day, we took a sample of 100 Egyptian respondents from economic class AB,C1 and C2.
The info-graphic below shows insights about their purchase journey, starting from their search process, their expenditure compared to last year, and at the end their purchase choice.
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