September 26th, 2018
For the past year as a result of the devaluation, the Egyptian market had witnessed an explosion of local alternatives to imported products who are eligible to compete and ready for exponential growth.
We see everyday how the rise of local brands are reflecting on change in consumer purchase choice in consumer goods, cosmetics, and fashion, because we are exposed to them everyday. This time we wanted to shed led on a hidden industry because it is not as obvious as the rest: Durable Goods
The below infographic shows the change in numbers:
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