July 8th, 2019
What do you think differs Generation Z and Millennials from each other?
We tried to figure out those differences through their behavior while watching Africa Cup of Nations.
AFCON was a special occasion this year and gave a chance for brands to communicate with their consumers and offering them special giveaways.
Despite Egypt loss in Africa Cup of Nations, but people did enjoy watching matches either at the stadium or gathering with friends/ family at home.
Last week we started a survey on 100 Generation Z & 100 Millennials, asking them about their behavior in AFCON regarding the following:
– Top Consumed Products While Watching
– Matches News Resources
– Most Likable AFCON 2019 Ads
– Most Enjoyable Accompany
– Places For Watching The Matches
We found some common interests and some differences, full insights below:
Want to know more about Generation Z behaviors & motives? Request a proposal for Generation Z Syndicated Study and receive within 1 day!
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