Last week, we ranked the food and beverage categories, which will be negatively affected due to Egypt’s skyrocketing price increases. This time, we wanted to know where consumers will go when they cut down their expenditure. So we asked a sample of 120 millennial household decision makers: With Egypt’s price increases, would you buy less quantity, or maintain the same quantity and buy lower tier?
The results are calling out for all the Fast Moving Consumer Goods (FMCGs) to start taking strategic actions if they haven’t started already.
Now the pie (market size) is getting smaller, so brands will start fighting to take the larger portion (market shares) of the new smaller pie. Hence, all brand managers now are put under a great challenge: whoever can figure out the right strategy in optimizing their offers, before other competitors do, will be the winner.
Smart Shopper™ answers the business issue for most industries in Egypt today, by creating strategies for optimizing your brand’s offer to improve your market position, while minimizing any loss during the era of economic pressure.
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