Autos and Durables
“Autos and Durables have a key characteristic in common: consumers’ actively search and evaluate before they buy.”
Such complex decision-making process leads to extensive external information search that is constantly expanding and evolving beyond the control of companies, allowing brand image to be solely formulated by consumers.
Thus, managing the stages of a complex decision-making process has become an inescapable challenge, stimulating the need for close research partners that can monitor, evaluate, & direct all external sources of information that determine brand image.
How we contribute:
- Monitor all sources of information: online + offline
- Interpret changes in market
- Identify strategies of how to manage and influence all the touch points of the consumer decision-making journey