“Branded medicine heals doubts as well as diseases”
A large number of drugs are going generic, increasing competition within the same specialty; consequently, building brand relation with the different stakeholders has become a necessity for survival.
For that reason, a clear and focused understanding of the critical behaviors that drive usage is vital for all three main stakeholders: physicians, pharmacists, and patients.
How we contribute:
- Building strategy improving brand relation with stakeholders to increase Rx
- Planning and managing new product launch, fitting to the practice of physicians
- Understanding drivers that influence compliance level of patients, and build strategies accordingly