Real Estate

Real Estate

“Look at market fluctuations as your friend rather than your enemy; profit from the mess rather than participate in it.”

Real Estate is a Cyclical Industry, constantly reacting to economic trends, political setbacks, fluctuating inflation rates, and many other Macro-level factors that are inevitable in areas as the Middle East, Gulf, Africa, and the majority of the developing countries.

Yet still, regardless of what is happening with the greater economy and real estate prices in general, the Real Estate industry is still growing, offering diverse opportunities at the Micro-level.

How We Contribute:

In order to identify the micro-level opportunities, we take you through the whole cycle, supporting your investment journey in all or any of these stages:

Market Assessment

“How to utilize the land or space allocated for the project in relation to the surrounding neighborhood?”

A comprehensive analysis of regional trends and development, competitors’ activities and offering, and services needs, would assist developers to fulfill local and regional gaps, in addition to identifying opportunities that would maximize the new project’s value to the target customers.

Segmented Needs Assessment

“What does my target customer want?” And “How to attract them to my project?”

Identify how you can win the target customers by capitalizing on a better understanding of their needs, and how they make their purchase choice decision. By pinpointing their purchase choice drivers, the segmented needs assessment would guide your marketing and marketing communication plan.

Offering Optimization

“What exactly should I offer to maximize my profits?”

Identify your value proposition through spotting the most profitable combination of your offering in terms of space, features, and pricing, in addition to identifying the proportion of the different offerings within your project based on the target customers needs.

Path to Purchase

“What are the touchpoints target customers go through in the search and decision making process? And how to influence, at each touchpoint, their purchase choice decisions converting them into Buyers?”

Starting from the initial trigger and goals to acquire a property, we follow customers’ journey to identify the communication channels, in addition to the communication content relevant to each channel that would influence their purchase choice in the decision making process.

Branding & Communication

“How our communication should look like? On what media should it be? And what is its effect?”

Test marketing material to ensure all meets the communication objectives, and monitor the impact of your campaigns

Stage 1

Market Assessment

“How to utilize the land or space allocated for the project in relation to the surrounding neighborhood?”

A comprehensive analysis of regional trends and development, competitors’ activities and offering, and services needs, would assist developers to fulfill local and regional gaps, in addition to identifying opportunities that would maximize the new project’s value to the target customers.

Stage 2

Segmented Needs Assessment

“What does my target customer want?”
And “How to attract them to my project?”

Identify how you can win the target customers by capitalizing on a better understanding of their needs, and how they make their purchase choice decision. By pinpointing their purchase choice drivers, the segmented needs assessment would guide your marketing and marketing communication plan.

Stage 3

Offering Optimization

“What exactly should I offer to maximize my profits?”

Identify your value proposition through spotting the most profitable combination of your offering in terms of space, features, and pricing, in addition to identifying the proportion of the different offerings within your project based on the target customers needs.

Stage 4

Path to Purchase

“What are the touchpoints target customers go through in the search and decision making process? And how to influence, at each touchpoint, their purchase choice decisions converting them into Buyers?”

Starting from the initial trigger and goals to acquire a property, we follow customers’ journey to identify the communication channels, in addition to the communication content relevant to each channel that would influence their purchase choice in the decision making process.

Stage 5

Branding & Communication

“How our communication should look like? On what media should it be? And what is its effect?”

Test marketing material to ensure all meets the communication objectives, and monitor the impact of your campaigns

Request more information about the stages in how we contribute.