September 15, 2020
As the WINNERS of ESOMAR Foundation’s “Making a Difference” Award, we will be presenting along with UNICEF Egypt يونيسف مصر our success in Creating Words and Changing Worlds.
Make sure to mark your calendar on Thursday, September 17 (15:15 CEST), to join us LIVE at #ESOMAR #Insights Festival 2020.
Register for the event here: https://bit.ly/2Fp5CTr
The award is for our research for the anti-bullying campaign, the word “تنمر” was tested at the focus groups/ in-depth interviews we conducted over Egypt and resulted in deriving actionable insights which supported the production & creative team to launch an Advertisement that made a REAL IMPACT in the Egyptian culture.