Publications

Publications

  • Virtual Shopping

    Consumers make overall choices of what they purchase, their preferences is a combination of many factors together like brand, product features, price, size, package, offers, etc…..

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  • B2B Solutions: Exploit what your competitors are missing

    Stand out from the competition. So what makes you different ?
    How can you convince customers that they should buy a product
    from YOU, and not from one of your Competitors ?

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  • Global Competitiveness Report 2012/2013

    Provide you with a comparative overview of the economic and business potential of the included countries. (Closer look on the MENA region)
    Estimation of the productivity of individual sectors and the economy as a whole…

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  • Branding is an Objective Art and Science

    Modern system of brand management was born in P&G in 1931 through an internal memo from Neil McElroy that changed how manufacturers sell products throughout the world.
    Brands started as a description of what products provide consumers functionally and emotionally, and what make it different from other brands.

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  • Re-engineering Questioning for More Reliability

    As solid decisions start with reliable data, retrieving the actual information and capturing the real feelings of people is a challenge that we are continuously trying to surpass, either by observational tools – like behavior measurement models- or by creating new ways for engaging participants

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