Pre-Ramadan Purchase Behavior Insights (Infographic)

Pre-Ramadan Purchase Behavior Insights (Infographic)

May 16, 2018

Two days ago we launched our Pre-Ramadan Viewership Insights for what Egyptians expect from Ramadan Ads, TV series, in addition to preferred communication methods and media channels. 

Today we are sharing expectations regarding changes in Ramadan 2018 purchase behavior, food consumption, and identifying to what extent household decision makers have adopted to the increased prices compared to last Ramadan:

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