Haunted by the fear of being part of the 80% launch failures every year?
Smart Launch™ ensures the success of your product launch by providing a strategy for managing the entire marketing mix of the new product:
Our behavior measurement tools and analytical power are able to identify:
- Which concept to adopt that fits best in consumer mindset to trigger a trial?
- How to tune the winning concept to maximize trial?
- What is the optimum price to maximize shares and revenues?
- How much sales will it generate?
- Which players will it take its shares from?
- How many will repurchase?
…Leaving you with no excuse for not making it in the 20% exceptional launches.