New Products

Finding Insights

Identifying your next profitable idea

By tailoring our methodology toolbox to your business case/business issue, we identify the potential areas of the market for growth with its drivers, in order to generate valuable insights on what touches consumer hearts and minds enough to influence the purchase of your new product.

Clients' most valued tools from our methodology toolbox:

CO-CREATION

Since your most valuable ideas come from your most valued customers, we have derived effective facilitation methods that bring out the most innovative ideas from your customers.

CO-CREATION

Since your most valuable ideas come from your most valued customers, we have derived effective facilitation methods that bring out the most innovative ideas from your customers.

Smart strategy

In order to meet the personalized customer needs, you need advanced tools that reveal market segments & strategies to win...
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Ethnography

Our ethnographers are trained to interpret observation that translate results into opportunities.

Market assessment

Identifies opportunities that lead to entrance strategies for new markets.

Facilitated workshops

Our specialists are trained to utilize different facilitation techniques that stimulate the brand team for innovation, based on research findings.

Making Decisions

Developing your launch strategy

After identifying your new product idea, we customize a combination of our behavior measurement tools and analytical power, which forecast shares and revenues, to build a strategy that transforms the insights into decisions

Clients' most valued tools from our methodology toolbox:

Monitoring KPIs

We continue on with you to the remaining journey by analyzing both the implementation of the new launch, and its impact on performance.

Clients' most valued tools from our methodology toolbox: