Have you ever got lost in hundreds of tables just to know what’s happening to your brand?
Monitoring your brand performance & detecting the real problem is exhausting and confusing. Brand managers receive periodical reports of endless data that could reach up to 200+ slides and excel sheets.
What’s the reaction? Brand and market research managers end up filtering out the information, and only look at the few slides, which reflect their KPIs.
The result? Missing out on important insights that could help identify the real cause of the problem.
If only there is a way to get instantaneous insights, a flashing red light indicating where to look…
Let’s introduce you to Marketeers’ DYNAMIC DASHBOARD
What is the Dynamic Dashboard?
A tool compiles all your data, helping you to easily connect the results, with a rationale, to identify opportunities.
From it, you can fully benefit from the hidden wealth of information usually missed in the tracking studies, creating an outstanding decision support and marketing planning tool.
What will the Dynamic Dashboard offer you?
1) Saving time:
Since no one has the ability to freeze time when going through a sea of numbers…
the Dynamic Dashboard offers short cuts to pointing out the key problem areas without physically searching for them through the 200+ page report.
2) Diagnostic Capabilities:
Since no one has a photographic memory to connect the result in slide 38 with slide 204 in a reasonable time frame…
the Dynamic Dashboard allows you to first, highlight the drop in numbers, and second, connect those drops with the rationale behind it. From that, you would know what caused a certain decrease in the KPIs you are tracking.
3) Integration of different data sources in one platform
Since 99% of brand managers don’t have a big data post-graduate degree to derive conclusions from multiple sources…
the dynamic dashboard allows you to integrate other market research results, sales data, social media analytics, and other internal data sources for more comprehensive insights to identify opportunities
How would you deal with the Dynamic Dashboard?
Watch the demo to see an example of how the Dynamic Dashboard works.