May 15, 2019
Ramadan, the exceptional season of changes in consumer behavior starting from giving, to fun, to food, to less sleep…
Hence, it is the time of the year we just cannot miss out on the following: what influences them, what are they cooking, what are they watching & liking the most, or consuming!
Throughout the month of Ramadan 2019, you will receive a range of qualitative and quantitative weekly insights, targeting the relevant consumers.
Women were the first target group we wanted to start exploring more, especially those who are decision makers of household responsibilities. So we ran a survey of 234 women concentrating on upper and middle SEC, in representative geographical locations to get some insights about:
Top Watched Series & Ads
Top Chefs & Channels They Follow
What Influence Them For Iftar
Products Switched & Why
In the below infographic some statistics about top watched series, ads, and Radio consumption, and we will be sharing the rest in the next couple of weeks so stay tuned!
For Customized Consumer Insights, Request ZeroTime™ MR below:
Subscribe for 2019 Ramadan Insights!