So the big question is, which industries have promising potential in this race and which don’t?
Unless a shift in content strategy applies, telecom, tech, and household supplies, are the least preferred industries to be followed by Egyptian millennials on Instagram,
while fashion and beauty brands are the most preferred industries to be followed on Instagram, based on the below survey results (Infographic).
Following the crowd out of fear rather than from strategy is every brand’s biggest mistake. Just because a new platform appears doesn’t mean its profitable for your brand.
Hence, a rise to the need for identifying digital path to purchase, and understanding its impact on brand choice has become a KEY analytical step in the digital marketing strategy process.