54% Increased Their Gift Budget on Mother’s Day. “Info-graphic”

54% Increased Their Gift Budget on Mother’s Day. “Info-graphic”

March 21th, 2019

Today is a day of honoring the Egyptian mothers which is ,at the same time, a great opportunity for brands to offer special marketing plans to participate in the motherhood celebration.

In an attempt of understanding consumer behavior on this special day, we took a sample of 100 Egyptian respondents from  economic class AB,C1 and C2.

The info-graphic below shows insights about their purchase journey, starting from their search process, their expenditure compared to last year, and at the end their purchase choice.

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 FMCGs Real Estate Durables B2B Other

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 100 150 200 250 300

Males (%)
Females (%)

 Cairo Alex Delta Upper Egypt

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