According to OECD (Organization for Economic Co-operation and Development), the global economy is predicted to have slow growth. Even though it was expected to expand by 3.0% in 2023, it’s then expected to slow down further to 2.7% in 2024. As the globe is still experiencing pressure from price inflation caused by many economic…
In today’s competitive market, consumers are constantly making purchasing decisions. As a marketing manager, understanding your consumer insights is crucial for enhancing their perception of quality and evoking an emotional response to buy your product. So how can you do that? This is where the concept of “Psychological Pricing” comes into play. By strategically leveraging…
Our comprehensive research on the Market Pulse Round 6 in Egypt for October offers valuable insights into consumer behavior related to inflation, and currency devaluation. Haven’t you downloaded our Egyptian Market Pulse free report yet? Download Now
In the CPG world, managerial decisions shape markets. Success requires understanding cognitive biases, and adapting 2024 strategies accordingly, which leads to elevating brand engagement, optimizing product placement, and driving revenue. Notably, a 2023 study by the American Marketing Association found that integrating cognitive biases resulted in a remarkable 37% boost in conversion rates. (Linchpin…
The implementation of the price pack architecture approach is anticipated to result in an additional approximately $50 million in sales and around $15 million in EBIT (L.E.K.) So, why implement Price Pack Architecture? Integral to the framework of revenue growth management, Price Pack Architecture (PPA) stands as a strategic cornerstone. Operating with an analytical mindset,…
As of 2023, Gen Z is making up just over 30% of the world’s population. Their influence on the economic climate is increasing rapidly, compelling companies to prioritize sustainability, personalization, diversity, and convenience in their products and services. To target them the right way, this is how FMCG/CPG companies can utilize these approaches: Sustainability Sustainable packaging…
On Friday, August 25, the USD to Egyptian Pound (EGP) exchange rate rose by 0.0385 points, reaching 30.8885 EGP/USD. (Trading Economics). Moreover, according to Reuters, there will be a decline in the Egyptian pound value to 34.8 EGP per USD by the end of 2023, and according to Daily News, they expect to reach 35…
Market research has been instrumental in driving sales growth for a significant majority of companies, with 68% attributing their increased revenue to the utilization of market research. This is because market research helps businesses understand and adapt to the constantly evolving consumer behavior, driven by various factors such as technological advancements, shifting societal trends, and…
Price is king, and consumers know it. A survey of UK consumers found that 66% of UK consumers prioritize price when determining what to buy. This finding is not surprising, as the dynamics of pricing play a vital role for both consumers and decision-makers. This is why 93% of CPG/FMCG industry decision-makers are already using…
The dynamic nature of today’s business environment poses numerous challenges and demands constant adaptation. Whether the challenge is adjusting to the dynamics of the VUCA world or navigating the impact of currency devaluation, the key to thriving during turbulent times lies in embracing agility. This leads us to Revenue Growth Management (RGM), which plays a…