With the ever-changing landscape of the modern business world, it can be difficult to navigate and keep up with the trends; understanding consumer behavior and staying ahead of the competition are key factors in achieving sustainable growth for your business. In this blog post, we will discuss, in your search for growth in a volatile market,…
As a revenue growth manager, managing price increases is always a delicate balancing act between providing value to your customers and increasing revenue. Fortunately, there are several ways to offer more value to your customers that can help offset the cost of any price increases. In this blog post, we’ll discuss strategies that you can…
In today’s expanding market, data science, big data analytics, and artificial intelligence are the three main trends. The data analytics sector, including predictive analytics, is expanding tremendously as more businesses adopt data-driven models to automate their business activities According to a study from the MIT Center for Digital Business, if you’re a DDDM (data-driven decision-making)…
In today’s digital world, data analytics techniques are in higher demand than ever before because they allow businesses to rethink how they integrate information, analyze data, and use the resulting insights to improve decision-making. Whether you like it or not, you must adapt your strategy to this new wave. But first, you should know: What…
We appreciate your interest in our Market Pulse Round 3 webinar. This webinar focuses on tracking consumer behavior in the aftermath of inflation and currency devaluation. We’re not done yet, though! The Market Pulse Feb. 2023 report is available now on demand. You can also request your customized report, in which you can add…
Each year, brands spend millions on Ramadan ad campaigns to win consumers’ hearts with wholesome jingles. However, modern consumers demand more relevant communication that caters to their needs. Gone are the days of relying solely on the hit Ramadan ad song of the season. In our 2021 market pulse report, 48% of Egyptians tried new online…
What makes an ad successful? Is it creativity, data-driven campaigns, or both? A successful ad requires a balance of both strategies. Highly artistic campaigns based on popular trends may grab attention, but creativity alone doesn’t necessarily impact sales. A balance of both strategies is necessary for a successful ad. That’s because no matter how creative or…
Through automation research, all marketers are working hard and fast on creating effective Ramadan communication campaigns. This will lead to sales conversions whether it’s to: Create an effective tv ad Complete their latest Ramadan package design Choose the best bundle and promotion ideas The Ramadan Dilemma The big issue is that managers from branding, marketing, and…
These days, video ads are overwhelming audiences on TV and online. The rise of digital platforms has made it more accessible and cheaper for brands to advertise, contributing to the visual congestion we see today. Therefore, MENA marketers and creatives often steer towards humor as a creative tool to win over their fun-loving Arab audiences…
The Fears of an Unpredictably Changing World As the globe is still experiencing pressure from price inflation caused by the pandemic and many other economic factors, everyone anticipates even more economic and market flare-ups from the Ukrainian-Russian war in the coming months. Businesses and countries are fearing the impact of these price shifts as we brace ourselves for…