Surging prices across the globe are pressuring and forcing businesses to increase prices in an economy where the consumer’s purchase power is decreasing. This paradox in today’s volatile market is very different from circumstances in the past as purchasing power is lower than ever. This situation puts Marketing and Financial Managers in a major dilemma, where they…
In order to see if there was a link between creativity and purchase intent, we used behavioral measurements and analysis. With a small sample size, we observed consumers’ reactions, emotions, and eye-tracking on 7 Ramadan ads this year from different industries. We discovered that ad likeness did not boost purchase intent. However, the ads which highlighted…
“A key reason that companies get left behind is because of their slow decisions. It disrupts go-to-market plans and prevents the timely implementation of new ideas.” – Attest These days with price inflation, brands are trying to find ways to stay ahead of the market and raise revenue. This makes the popularity of agility more relevant…