Real Reasons Why FMCG Teams Struggle to Scale Insights Across Markets
Why More Data Isn’t Helping FMCG Teams Win in 2025 In today’s fast-paced and highly competitive FMCG landscape, data is everywhere. Companies are collecting more information than ever from detailed SKU-level performance and pricing patterns to shopper behaviors, digital engagements, and supply chain signals. The expectation is that more data will drive smarter, faster decisions…