These days, video ads are overwhelming audiences on TV and online. The rise of digital platforms has made it more accessible and cheaper for brands to advertise, contributing to the visual congestion we see today. Therefore, MENA marketers and creatives often steer towards humor as a creative tool to win over their fun-loving Arab audiences…
In order to see if there was a link between creativity and purchase intent, we used behavioral measurements and analysis. With a small sample size, we observed consumers’ reactions, emotions, and eye-tracking on 7 Ramadan ads this year from different industries. We discovered that ad likeness did not boost purchase intent. However, the ads which highlighted…
“A key reason that companies get left behind is because of their slow decisions. It disrupts go-to-market plans and prevents the timely implementation of new ideas.” – Attest These days with price inflation, brands are trying to find ways to stay ahead of the market and raise revenue. This makes the popularity of agility more relevant…
To take agile actions in volatile markets, it’s crucial to use the latest research tools to make informed decisions for your brand. These tools can provide you with the most accurate and impactful insights. In addition, they also help you identify opportunities that your competitors may have missed. With data analytics and fast insights,…
Too many worldwide incidents happened in little time, diverting the market landscape and consumer behavior to function inside a Volatile, Uncertain, Complex and Ambiguous (VUCA) world, making it challenging for businesses to take solid and actionable decisions. This major change accelerated businesses’ needs to learn even quicker and act faster through fast insights, to…
In this climate, you need to take action today, which will ensure success for tomorrow. That’s why we’re representing tips to future-proof your brand during these times. 1. Show Empathy and Listen to Your Customers Your customers know what they want from you. So it is worth investing in market research to create a seamless…
Consumers in the MENA region are among the top Black Friday shoppers – popularly known as “White Friday.” Their anticipation begins weeks before the big day. However, the question here is whether or not inflation and economic downturn will affect black Friday. In this article, we reveal new insights about consumer research…