Promotions are applied everywhere to push sales, on a short-term basis. Rarely do consumer goods companies integrate promotion into longer-term strategies that build revenue and brand value.
Today’s information and analytics are providing companies with opportunities to focus and direct their promotions into a powerful brand-building tool, resulting in building revenue and profits growth for the short and long term.
What you’ll find in this case study:
– Main challenges for optimizing promotional strategies
– How client in Australia created a promotional strategy maximizing revenues
– The technical application of predictive modeling to a real-life issue
– Actual results and insights from Smart Shopper ™ simulation.
Request the case study we did for an Australian brand to see how Marketeers’ approach to promotional management could be part of your growth strategy.