Publications

  • Smart Prediction

    By on April 23, 2013

    Decisions are usually puzzling; Marketers face many hard to answer questions like, Which decision will make my brand a…

  • Virtual Shopping

    By on April 23, 2013

    Consumers make overall choices of what they purchase, their preferences is a combination of many factors together like brand,…

  • B2B Solutions: Exploit what your competitors are missing

    By on April 23, 2013

    Stand out from the competition. So what makes you different ?
    How can you convince customers that they should buy…

  • Global Competitiveness Report 2012/2013

    By on April 1, 2013

    Provide you with a comparative overview of the economic and business potential of the included countries. (Closer look on…

  • Branding is an Objective Art and Science

    By on January 26, 2013

    Modern system of brand management was born in P&G in 1931 through an internal memo from Neil McElroy that…

  • Re-engineering Questioning for More Reliability

    By on January 26, 2013

    As solid decisions start with reliable data, retrieving the actual information and capturing the real feelings of people is…