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Price Increases, Opportunity or Threat?
The critical question brand managers need to have an answer for is: How to manage prices in an era…
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Why will “Marketeers Research” be in China?
Marketeers Research will present interesting and challenging cases in the area of Brand Value Management that was applied for…
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Smart Prediction
Decisions are usually puzzling; Marketers face many hard to answer questions like, Which decision will make my brand a…
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Virtual Shopping
Consumers make overall choices of what they purchase, their preferences is a combination of many factors together like brand,…
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B2B Solutions: Exploit what your competitors are missing
Stand out from the competition. So what makes you different ?
How can you convince customers that they should buy… -
Global Competitiveness Report 2012/2013
Provide you with a comparative overview of the economic and business potential of the included countries. (Closer look on…
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Branding is an Objective Art and Science
Modern system of brand management was born in P&G in 1931 through an internal memo from Neil McElroy that…
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Re-engineering Questioning for More Reliability
As solid decisions start with reliable data, retrieving the actual information and capturing the real feelings of people is…
