“Branded medicine heals doubts as well as diseases”

A large number of drugs are going generic, increasing competition within the same specialty; consequently, building brand relation with the different stakeholders has become a necessity for survival.

For that reason, a clear and focused understanding of the critical behaviors that drive usage is vital for all three main stakeholders: physicians, pharmacists, and patients.

How we contribute:

  1. Building strategy improving brand relation with stakeholders to increase Rx
  2. Planning and managing new product launch, fitting to the practice of physicians
  3. Understanding drivers that influence compliance level of patients, and build strategies accordingly

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