This online event, held by ESOMAR in cooperation with the University of Leicester, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the sphere of marketing.
Our Client Engagement Manager, Mariam Ghabrial will join the career event to present our ESOMAR Award winner Case Study for UNICEF Egypt and how our innovative research methodology contributed to Anti-bullying campaign success.
The career event will cover the following:
– Case studies will demonstrate the relevance of market research in generating insights, fuelling innovation, and getting closer to consumers.
– An open session will discuss the skillsets needed to enter the market research industry and students’ aspirations in preparing themselves to enter the job market.
03 March 2021, 7 PM to 8:30 PM Cairo Time
Welcome & Introduction
Paul Baines, Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester
Patricia Dominguez, Incite Consultant, Incite, UK, ESOMAR Representative for the UK
Understanding Excitement – Improving Formula One racing and TV coverage using biometrics
Greg Morris, Senior Brand Research Manager, Formula 1, UK
How Market Research Created Words and Changed Worlds