Post-inflation Ramadan Era: Ghee, Oil, & Sugar

Post-inflation Ramadan Era: Ghee, Oil, & Sugar


Ramadan IftarThis Ramadan is the first Ramadan we see to what extent the total purchase power is going down for all Egyptians across all social economic classes, during the month of highest food and beverage consumption.


Earlier in January, we introduced an alert for products that will suffer the most in 2017, due to the continuous increasing prices Egyptians are experiencing more and more everyday.


We are continuing to track changes in purchase behavior throughout Ramadan across different categories, during the time of highest food and beverage consumption.


We asked 100 household decision makers, social economic classes B and C, about how their purchase behavior for Ghee, Cooking Oil, and Sugar is changing this Ramadan compared to the previous ones and those were the results:

Marketeers Plan for Ramadan 2017

Throughout Ramadan 2017, we will share with you quantitative and qualitative insights for how purchase behavior of Egyptian household decision makers has changed across the different food and beverage categories:

  1. Ghee
  2. Cooking Oil
  3. Sugar
  4. Milk
  5. Yogurt
  6. Cheese
  7. Rice
  8. Pasta
  9. Frozen Vegetables
  10. Frozen Meat & Poultry
  11. Ketchup
  12. Salsa
  13. Spices
  14. Soda Drinks
  15. Juices
  16. Yameesh: 


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