Smart Launch™ Success Story

Smart Launch™ Success Story

Haunted by the fear of being part of the 80% launch failures every year?

Smart Launch™ ensures the success of your product launch by providing a strategy for managing the entire marketing mix of the new product:

Our behavior measurement tools and analytical power are able to identify:

  • Which concept to adopt that fits best in consumer mindset to trigger a trial?
  • How to tune the winning concept to maximize trial?
  • What is the optimum price to maximize shares and revenues?
  • How much sales will it generate?
  • Which players will it take its shares from?
  • How many will repurchase?

…Leaving you with no excuse for not making it in the 20% exceptional launches.


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