Finding Insights
Identifying your next profitable idea
By tailoring our methodology toolbox to your business case/business issue, we identify the potential areas of the market for growth with its drivers, in order to generate valuable insights on what touches consumer hearts and minds enough to influence the purchase of your new product.
Clients' most valued tools from our methodology toolbox:
CO-CREATION
Since your most valuable ideas come from your most valued customers, we have derived effective facilitation methods that bring out the most innovative ideas from your customers.
CO-CREATION
Since your most valuable ideas come from your most valued customers, we have derived effective facilitation methods that bring out the most innovative ideas from your customers.
Smart strategy
In order to meet the personalized customer needs, you need advanced tools that reveal market segments & strategies to win...
read more
Ethnography
Our ethnographers are trained to interpret observation that translate results into opportunities.
Market assessment
Identifies opportunities that lead to entrance strategies for new markets.
Facilitated workshops
Our specialists are trained to utilize different facilitation techniques that stimulate the brand team for innovation, based on research findings.
Making Decisions
Developing your launch strategy
After identifying your new product idea, we customize a combination of our behavior measurement tools and analytical power, which forecast shares and revenues, to build a strategy that transforms the insights into decisions
Clients' most valued tools from our methodology toolbox:
Monitoring KPIs
We continue on with you to the remaining journey by analyzing both the implementation of the new launch, and its impact on performance.
Clients' most valued tools from our methodology toolbox:
