Each year, brands spend millions on Ramadan ad campaigns to win consumers’ hearts with wholesome jingles. However, modern consumers demand more relevant communication that caters to their needs. Gone are the days of relying solely on the hit Ramadan ad song of the season.
For example, in Oberlo’s 2021 report, 50.2% of global consumers stated that free shipping is one of their top reasons for shopping online.
Perhaps your brand is present online but are your communication decisions supporting your customer's demands AND purchase journey this Ramadan?
To see their brand through customers’ eyes and align marketing decisions with consumer demands, businesses should conduct communication tests on their strategies.
However, time is tight meaning there is a demand for quick results with Ramadan around the corner, but here are two fast and easy tech-enabled research tools that can confirm your communication decisions in no time.
1. ZeroTime Insights™: Quantitative Consumer Insights for Fast Decision Making
ZeroTime Insights™ can assist you in making real-time decisions that can provide consumer insights in no time through surveys for promotion tests, package tests, copy tests, etc. that reveal what drivers motivate your audience to take action based on communication.
2. Neuromarketing: Measuring What Consumers Feel, See, and React in Real-Time to Your Campaign
This behavioral measurement tool can tell you what emotions consumers are experiencing, where their eyes are focused on, and how long they maintain focus. It’s a useful tool to pinpoint where and what consumers are attracted to your communication strategy.
Whether it’s for assessing TV copy, e-commerce experience, or looking at a mockup billboard, Neuromarketing is one of the most advanced and highly effective tools for evaluating communication campaigns.
New price management decisions are based on looking at your business holistically so you don’t have to actually increase your product prices and risk losing your customers.