What Women Watch & Listen to in Ramadan? – Part ONE

What Women Watch & Listen to in Ramadan? – Part ONE

May 15, 2019

Ramadan, the exceptional season of changes in consumer behavior starting from giving, to fun, to food, to less sleep…


Hence, it is the time of the year we just cannot miss out on the following: what influences them, what are they cooking, what are they watching & liking the most, or consuming!


Throughout the month of Ramadan 2019, you will receive a range of qualitative and quantitative weekly insights, targeting the relevant consumers.

Women were the first target group we wanted to start exploring more, especially those who are decision makers of household responsibilities. So we ran a survey of 234 women concentrating on upper and middle SEC, in representative geographical locations to get some insights about:

  1. Top Watched Series & Ads

  2. Radio Consumption

  3. Top Chefs & Channels They Follow

  4. What Influence Them For Iftar

  5. Purchase Frequency

  6. Purchase Motives

  7. Products Switched & Why

In the below infographic some statistics about top watched series, ads, and Radio consumption, and we will be sharing the rest in the next couple of weeks so stay tuned!

Do you have questions concerning consumer behavior in Ramadan on your mind that need an answer? Share your thoughts here

Read more about ZeroTime™ Market Research: Let Your Consumer Decide, in Less than a Week!

For Customized Consumer Insights, Request ZeroTime™ MR below:

Full Name:

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List the product categories or sectors you want to test:

Research information you want to find out:

 FMCGs Real Estate Durables B2B Other

Sample size:
 100 150 200 250 300

Males (%)
Females (%)

 Cairo Alex Delta Upper Egypt

Will the results be segmented?
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