Too many worldwide incidents happened in little time, diverting the market landscape and consumer behavior to function inside a Volatile, Uncertain, Complex and Ambiguous (VUCA) world, making it challenging for businesses to take solid and actionable decisions.
This major change accelerated businesses’ needs to learn even quicker and act faster through fast insights, to direct for growth in a shrinking market.
Involve your consumers throughout the decision-making process in the VUCA world to ensure your new concept, product, price point, or copy will be valuable and relevant to them before you launch.
ZeroTime™ Insights will provide you with a holistic understanding of your consumers through the following steps:
To understand why people do what they are doing and how your concept/product will help them solve their problem within your competitive landscape
When you listen to the effect of changes in purchasing power for example, this will guide your understanding to identify their new needs through “what if” scenarios. Hence, you will be able to develop new concepts/ products that provide consumers with an added value to win the competition.
Now that you have listened and investigated, you’ll need to quantify your findings using ZeroTime™ Insights, receiving results in 1–5 working days.
Accordingly, you will be able to add and make the finest modifications in line with the problem-solution that people need.
4. Ready for Launch
At this point, you already know which concept/product/price point…etc. is most valuable and relevant to your target for launch.
Involve your consumer throughout the four stages of market research with ZeroTime™ Insights.