When you have a short period (like Ramadan) to sell your seasonal product, there’s no room for mistakes. You have to be prepared for any scenario to maximize your product value and get the most out of this season. So, what are the challenges that you should focus on?
1. The Likability of the Product
The likability of the product (will people like my product or not?) is a key challenge to consider during the Ramadan season. With so many brands vying for attention, it’s important to create a product that resonates with your target audience and stands out from the crowd.
2. The Demand for the Product
The demand for the product is also a critical point for any brand because no brand wants to overproduce or underproduce their product, and of course, they want to make the most out of this newly introduced product.
Pricing of the newly released product is critical to its success, especially during inflation when people are trying to save as much as possible.
There’s no guarantee that the product will succeed for sure. Selling a seasonal product during a short period like Ramadan can be a daunting task for any brand. However, you can test it before launching, so you get insights about the performance of the product and hence act based on the provided information. Remember to stay agile, adapt to changing market conditions, and keep your audience at the forefront of your strategy. With the right approach, you can make the most out of this season and maximize your product value, setting your brand up for long-term growth and success.