2026 Will Reshape FMCG Trends, Pricing, Promotion, And RGM — Are You Ready?
The year 2025 exposed a critical vulnerability in the Fast-Moving Consumer Goods (FMCG) sector:the growing gap between possessing vast amounts of data and the ability to translate it into decisive, profitable action. Commercial teams found themselves drowning in a sea of spreadsheets and disconnected systems, leading to analysis paralysis just as market pressures intensified. It…