An Egyptian FMCG brand had decades of experience, industry reports, and gut instinct on its side. What it didn’t have was field data. One opportunity assessment changed how an entire category was consumed. EGYPT · FMCG · OLIVE OIL · MARKET OPPORTUNITY ASSESSMENT 20 Years in Market. Zero Consumer Conversations. What happens when two decades…
Here is a number that should stop you in your tracks: $140 million in incremental revenue. In one year. Not from entering a new market. Not from a massive advertising campaign. Not even from a price increase, which, by the way, is no longer the reliable lever it once was. It came from data analytics…
If you are a Marketing Director or a Commercial lead you already know that taste drives purchase. A 2025 Kerry proprietary research study confirmed that consumers rank taste, alongside protein content and sugar levels, as the primary driver of repeat purchase decisions. That is not a new insight. What is new in 2026 is the…
Too many dashboards, not enough direction. Companies that lack analytics for strategic decisions underperform in growth by up to 2x and most don’t know why! You Don’t Have a Data Problem. You Have a Direction Problem. Your teams are drowning in dashboards. Yet your data-driven decision-making process built is still slow, contested, or simply don’t…
What is a Market Assessment for Saudi Arabia Market Entry? A Market assessment for Saudi Arabia market entry is a thorough analysis of your firm’s competition, consumers, and industry stakeholders, structured to guide expansion decisions with data rather than assumptions. It is crucial because it gives you a full picture of whether your product is…
The Challenge: Launching a Non-Existent Category When a global FMCG brand set out to introduce healthy baby snacks to Egypt, they faced a unique hurdle: the category didn’t exist. Beyond creating a market from scratch, they needed to: They had to test this concept with no established consumer behavior and no reference points—only an opportunity…
Did you know that several brands spend enormous amounts of their annual budget on Ramadan advertisements? This is due to Ramadan being considered a “primetime” for promotional activities. With this kind of investment, it is paramount to actually test whether the money spent reaped the expected rewards. Which leads to the role of post ad…
According to multiple reports, nearly 90% of new products struggle to compete effectively against similar offerings—a sobering reality for any brand leader. Even notorious titans aren’t immune to the risks of a flawed process: Kodak and Nokia famously faced bankruptcy after failing to pivot, and Ford’s “Edsel” remains a cautionary tale after suffering a gargantuan…
From January 26th to 30th, the Marketeers Research team took center stage at Gulfood 2026—globally recognized as the world’s largest food exhibition. Gulfood 2026 had 8,500 exhibitors from 195 countries and 12 different sectors with more than 1.5 million products on display with the goal of discussing industry trends and opportunities. Gulfood 2026 was uniquely…
In a fiercely competitive landscape like the consumer goods industry, businesses that fail to adopt a clear growth strategy are exposed to multiple risks that can hinder their performance. These risks include financial instability, missed opportunities, and stagnation. That’s why it’s crucial for businesses in such a dynamic market to adopt data-driven growth strategies to…
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