The Pilot Illusion AI-powered platforms and cloud-native analytics are transforming the way fast-moving consumer goods (FMCG) companies operate. Yet, with this ease of digital enablement comes a unique challenge. Pilot programs are easier to launch than ever, and while they often generate early excitement, they frequently fail to produce lasting value when scaled. This is…
Across Europe, tech firms are accelerating ahead, powered by real-time data, agile planning cycles, and automated decision-making. In contrast, many FMCG companies remain stuck in outdated operational rhythms. They rely on quarterly reports, fragmented market insights, and siloed departments, leaving them slow to respond to rapidly shifting consumer demands. Why insight strategy is the missing…
The Data Illusion Artificial intelligence and cloud platforms are rapidly transforming KSA’s FMCG sector. The promise is clear: faster forecasting, better route planning, smarter inventory control, and increasingly automated decision-making. But while systems are getting smarter, many decisions still rely on outdated instincts or irrelevant metrics. The presence of dashboards and real-time reports doesn’t necessarily…
The Untapped Power of Egypt’s Online Behavior With over 85 million internet users, Egypt’s population spends hours each day scrolling, sharing, shopping, and expressing opinions across digital platforms. From TikTok duets to product reviews, Egyptian consumers are digitally active and socially expressive. This online behavior is not just personal it’s commercial. Every post, like, and…
Why More Data Isn’t Helping FMCG Teams Win in 2025 In today’s fast-paced and highly competitive FMCG landscape, data is everywhere. Companies are collecting more information than ever from detailed SKU-level performance and pricing patterns to shopper behaviors, digital engagements, and supply chain signals. The expectation is that more data will drive smarter, faster decisions…
Digital maturity has become the make-or-break factor for FMCG success in 2025. It’s no longer just about adopting new technologies; it’s about embedding digital capabilities across the entire business to fuel sustained growth, strengthen customer loyalty, and boost operational agility. As consumer expectations evolve and markets shift rapidly, companies that fail to advance digitally risk…