From January 26th to 30th, the Marketeers Research team took center stage at Gulfood 2026—globally recognized as the world’s largest food exhibition.
Gulfood 2026 had 8,500 exhibitors from 195 countries and 12 different sectors with more than 1.5 million products on display with the goal of discussing industry trends and opportunities.
Gulfood 2026 was uniquely hosted across two major venues, Dubai World Trade Center and Dubai Expo for the first time, and brought together large-scale enterprises from different regions, with strong representation from Saudi and UAE-based companies.
Far beyond a standard visit, our presence was defined by high-level conversations shaping the industry alongside global industry leaders and decision-makers.
By engaging with industry leaders, we captured the critical shifts in consumer needs and market demands.
This participation is a core part of our mission to stay at the frontier of market intelligence, ensuring we are not just observers, but active contributors to the sector’s evolution.
In line with our slogan, we remain committed to Empowering Growth and delivering on our higher purpose: “providing the clarity brands need to thrive in a VUCA world.”
The Only Data Analytics Company At Gulfood 2026
Our team of experts had conversations about what is shaping the food industry and gathered insights to stay on top of the recent trends and the upcoming changes.
A notable outcome was the clear differentiation of our company as one of the very few, if not the only, data provider and data analytics company present at the event.
This created strong curiosity and interest, as many attendees expressed surprise at the absence of similar data-focused players, highlighting a clear awareness gap in the market regarding available data and analytics services.
Additionally, the event demonstrated strong potential for education and awareness building. In comparison to the previous year, where the engagement was limited within a single category ( poultry), this year engagement marked a clear and visible shift toward multi-category engagement. The shift resulted in a notable significant broader and more distinct reach.
The strong reaction to our presence confirmed a clear opportunity: the industry is actively discussing growth, innovation, and expansion—yet many organizations still lack the data infrastructure and decision systems required to act with speed and certainty. This positions Marketeers Research not only as a provider, but as a catalyst for building a more analytics-led culture across the sector.
Following Gulfood 2026, we are translating these insights into actionable steps— while opening the door for deeper collaboration with manufacturers, retailers, and distributors seeking sharper visibility on market movement and consumer behavior.
The following video contains snapshots of how we spent the event.
To conclude, our presence in the event was shaped by our strong presence as the only data and analytics company present. Also by conversations that we were a major part of, and we are looking to translate the insights gathered to actionable steps.
