Each year, brands spend millions on Ramadan ad campaigns to win consumers’ hearts with wholesome jingles. However, modern consumers demand more relevant communication that caters to their needs. Gone are the days of relying solely on the hit Ramadan ad song of the season. In our 2021 market pulse report, 48% of Egyptians tried new online…
What makes an ad successful? Is it creativity, data-driven campaigns, or both? A successful ad requires a balance of both strategies. Highly artistic campaigns based on popular trends may grab attention, but creativity alone doesn’t necessarily impact sales. A balance of both strategies is necessary for a successful ad. That’s because no matter how creative or…
Through automation research, all marketers are working hard and fast on creating effective Ramadan communication campaigns. This will lead to sales conversions whether it’s to: Create an effective tv ad Complete their latest Ramadan package design Choose the best bundle and promotion ideas The Ramadan Dilemma The big issue is that managers from branding, marketing, and…
These days, video ads are overwhelming audiences on TV and online. The rise of digital platforms has made it more accessible and cheaper for brands to advertise, contributing to the visual congestion we see today. Therefore, MENA marketers and creatives often steer towards humor as a creative tool to win over their fun-loving Arab audiences…
The Fears of an Unpredictably Changing World As the globe is still experiencing pressure from price inflation caused by the pandemic and many other economic factors, everyone anticipates even more economic and market flare-ups from the Ukrainian-Russian war in the coming months. Businesses and countries are fearing the impact of these price shifts as we brace ourselves for…
Surging prices across the globe are pressuring and forcing businesses to increase prices in an economy where the consumer’s purchase power is decreasing. This paradox in today’s volatile market is very different from circumstances in the past as purchasing power is lower than ever. This situation puts Marketing and Financial Managers in a major dilemma, where they…
In order to see if there was a link between creativity and purchase intent, we used behavioral measurements and analysis. With a small sample size, we observed consumers’ reactions, emotions, and eye-tracking on 7 Ramadan ads this year from different industries. We discovered that ad likeness did not boost purchase intent. However, the ads which highlighted…
In a VUCA world, change is ongoing and often unexpected. This creates a need for agility to overcome fierce competition. Agility might be an overused and often misunderstood word. So, what do we mean by agility, actually, and what is the competitive edge of businesses that are agile? In short, agility can be defined as…