Navigating the Technical Stages of Implementing Revenue Growth Management (Part 2)

In Part 1, we discussed why businesses are driving their revenue growth journey using AI tools. Therefore, now it is time to know How businesses pave the way for effective AI-driven revenue growth strategy implementation: Analysis of Market Data (External Data):   The core of the RGM journey involves analyzing market data to understand trends,…

Discover the technical stages of Implementing RGM

Navigating the Technical Stages of Implementing Revenue Growth Management (Part 1)

In a VUCA world, businesses looking to maximize their revenue should take into consideration the technical stages of implementing Revenue Growth Management (RGM) best practices and approaches. Businesses that fail to adopt a clear RGM methodology are more prone to spending more money without a clear and tangible ROI. Thus, it is crucial for businesses…