In 2023, 75% of CMOs faced pressure to achieve more with less, however prompting them to reassess their marketing strategies and resources can be challenging. So, it comes as no surprise that a prevailing yet outdated belief held by CMOs is viewing marketing as merely a cost, not a profit driver, which hinders business growth.…
In the evolving marketing landscape of 2024, CMOs are increasingly leveraging AI to revolutionize their approach. Meanwhile, Generative AI (GenAI) emerges as a pivotal innovation, reshaping fundamental aspects of marketing and brand management. Through personalized content and agile decision-making, AI integration fundamentally transforms marketing operations. Backed by Marketeers’ three decades of insightful expertise in Europe…
Based on our deep-rooted knowledge and insights gained over three decades in the European market, Marketeers understand the need to empower CMOs with actionable strategies. In this article, we shift our focus from the challenges discussed previously to unveiling pathways that turn these obstacles into CMO solutions for sustainable revenue growth. Strategic Move: Balance…
With three decades of expertise in the European market, Marketeers have observed the constant changes and evolving job roles. As we step into 2024, the Chief Marketing Officer role undergoes a significant transformation. So, it is no longer limited to traditional marketing methods. Modern CMOs are versatile leaders driving data analytics, in addition to enhancing…
In Part 1, we discussed why businesses are driving their revenue growth journey using AI tools. Therefore, now it is time to know How businesses pave the way for effective AI-driven revenue growth strategy implementation: Analysis of Market Data (External Data): The core of the RGM journey involves analyzing market data to understand trends,…
In today’s competitive business landscape, success isn’t about the size of the company but the crucial need to move quickly. Whether launching a new product or creating a new promotional campaign, staying ahead of the competition requires agility to keep up with the fast-paced market. This urgency underscores the significance of Revenue Growth Management…