The Challenge: Launching a Non-Existent Category When a global FMCG brand set out to introduce healthy baby snacks to Egypt, they faced a unique hurdle: the category didn’t exist. Beyond creating a market from scratch, they needed to: They had to test this concept with no established consumer behavior and no reference points—only an opportunity…
Building an effective promotional strategy is crucial for several reasons. An efficient promotional strategy helps businesses make informed, critical decisions. In this guide, we’ll show how an Australian pesticide brand used our predictive modelling decision-support tool, SmartShopper™, integrating it with its historical data to develop a more effective promotional strategy. In this case, we’ll cover what…
If you are Gen-Z and born in the late 90s or early 2000s, it is unlikely that you heard about Blockbuster before. To understand how huge the firm was back in the day, the firm recorded around 5 billion dollars in earnings in 2004. The unfortunate truth the firm had to face only a year…