What’s the buzzword agility?
Agility is the 2nd buzzword between research suppliers and research buyers according to the 2022 Insights GRIT Report. Since the pandemic, we have been hearing this word more frequently. So, what does it really mean, and why should you adopt an agile mindset today?
“Agility is the ability of an organization to renew itself, adapt, change quickly, and succeed in a rapidly changing, ambiguous, turbulent environment.”
According to Aaron De Smet from McKinsey
It’s quite challenging to survive in a rapidly evolving market. Therefore, adopting an agile mindset in your organization will help you catch market opportunities fast to grow and navigate everyday changes. Consequently, it’s a must-have skill in today’s fast-changing markets to sustain your organization’s existence in the market, or you will be left behind!
What does it mean in the insights industry?
Insights are crucial for businesses to inform the decision-making process. There’s no room for making decisions based on past experience or gut feelings. Everything has changed and it’s continuing to change. They want to be backed up with fast insights to cope with rapid market changes and fierce competition.
Delivering fast, reliable insights through agile and convenient tools is mandatory. You can’t rely on traditional market research methods.
Expanding your online research solutions means more opportunities to grow and higher revenue for your business.
Instead, you don’t need to build new solutions from scratch, but rather than look for partners to back you up whenever you need them, for example:
Online Audience panel partners will expand your reach fast and connect you with the targeted audience anywhere and anytime at less cost which ensures making a profit.
Online Surveys partners: Have your questionnaire ready? Your online survey partners will get it online and create a survey link.