According to multiple reports, nearly 90% of new products struggle to compete effectively against similar offerings—a sobering reality for any brand leader. Even notorious titans aren’t immune to the risks of a flawed process: Kodak and Nokia famously faced bankruptcy after failing to pivot, and Ford’s “Edsel” remains a cautionary tale after suffering a gargantuan…
From January 26th to 30th, the Marketeers Research team took center stage at Gulfood 2026—globally recognized as the world’s largest food exhibition. Gulfood 2026 had 8,500 exhibitors from 195 countries and 12 different sectors with more than 1.5 million products on display with the goal of discussing industry trends and opportunities. Gulfood 2026 was uniquely…
In a fiercely competitive landscape like the consumer goods industry, businesses that fail to adopt a clear growth strategy are exposed to multiple risks that can hinder their performance. These risks include financial instability, missed opportunities, and stagnation. That’s why it’s crucial for businesses in such a dynamic market to adopt data-driven growth strategies to…
Due to the complexity of information flows — from pulling reports to generating insights — many teams (including CRM, Product, and Revenue) feel discouraged. As a result, they ask fewer questions moving forward. While many firms rely on a central analytics team to manage requests across departments, handling everything through one function often creates bottlenecks.…
Launching an imported product in Egypt? Start here. Get the 5-step blueprint to localize an imported FMCG product for the Egyptian market. From understanding market realities to flawless execution—launch the right way. If you operate within the FMCG industry and are looking for ways to truly localize an imported product for the Egyptian market, this…
It is not accidental that ads spike every Ramadan and businesses compete to be top of mind—especially within the GCC and Arab countries. This can be due to several business reasons, such as generating more revenue, getting more attention, and so on. It has been recorded that shopping sessions within the UAE, Saudi Arabia, and…
Building an effective promotional strategy is crucial for several reasons. An efficient promotional strategy helps businesses make informed, critical decisions. In this guide, we’ll show how an Australian pesticide brand used our predictive modelling decision-support tool, SmartShopper™, integrating it with its historical data to develop a more effective promotional strategy. In this case, we’ll cover what…
Brand growth in 2026 is no longer shaped by straightforward tactics or isolated strategies. What once felt manageable has evolved into a complex, interconnected landscape where success depends on seamlessly aligning multiple commercial, marketing, and consumer-facing decisions—not treating them as separate workstreams. The global FMCG environment has become tougher, more unpredictable, and far more competitive.…
The year 2025 exposed a critical vulnerability in the Fast-Moving Consumer Goods (FMCG) sector:the growing gap between possessing vast amounts of data and the ability to translate it into decisive, profitable action. Commercial teams found themselves drowning in a sea of spreadsheets and disconnected systems, leading to analysis paralysis just as market pressures intensified. It…
The Fast-Moving Consumer Goods (FMCG) industry is undergoing a seismic shift, driven by the rapid adoption of AI and data analytics. For FMCG managers in the EU and KSA, this transformation presents both challenges and opportunities. With middle digital maturity, these regions are poised to leverage AI-driven solutions like our Data & Analytics services to optimize…