Building an effective promotional strategy is crucial for several reasons. An efficient promotional strategy helps businesses make informed, critical decisions. In this guide, we’ll show how an Australian pesticide brand used our predictive modelling decision-support tool, SmartShopper™, integrating it with its historical data to develop a more effective promotional strategy. In this case, we’ll cover what…
Brand growth in 2026 is no longer shaped by straightforward tactics or isolated strategies. What once felt manageable has evolved into a complex, interconnected landscape where success depends on seamlessly aligning multiple commercial, marketing, and consumer-facing decisions—not treating them as separate workstreams. The global FMCG environment has become tougher, more unpredictable, and far more competitive.…
The year 2025 exposed a critical vulnerability in the Fast-Moving Consumer Goods (FMCG) sector:the growing gap between possessing vast amounts of data and the ability to translate it into decisive, profitable action. Commercial teams found themselves drowning in a sea of spreadsheets and disconnected systems, leading to analysis paralysis just as market pressures intensified. It…
The Fast-Moving Consumer Goods (FMCG) industry is undergoing a seismic shift, driven by the rapid adoption of AI and data analytics. For FMCG managers in the EU and KSA, this transformation presents both challenges and opportunities. With middle digital maturity, these regions are poised to leverage AI-driven solutions like our Data & Analytics services to optimize…
In today’s fast-paced digital landscape, businesses must continuously evolve to stay competitive. Digital maturity is a key indicator of how well your organization leverages digital technologies and strategies to achieve its goals. But do you know where your business stands on the digital maturity scale? Organizations in this stage are just beginning their digital transformation…
The Netherlands is known for its thriving economy, innovative industries, and business-friendly environment. However, even in this dynamic landscape, companies face challenges that can impact growth and long-term success. Whether it’s navigating complex regulations, managing talent shortages, or staying ahead of rapidly evolving market demands, businesses need the right support to stay competitive and efficient.…
The modern business world is in a state of constant flux, driven by ever-evolving technology, changing consumer expectations, and unforeseen global events. To succeed, companies must be forward-thinking and adaptable. Transformation is no longer a choice but a necessity. At the heart of this transformation are three critical goals: Efficient Decision Making, Enhanced Productivity, and…
As we step into 2025, budgeting and financial planning have become more essential than ever. With market unpredictability, inflation, and changing job roles impacting personal finances, it’s crucial to build a budget that’s both resilient and adaptable. AI is transforming financial management by improving accuracy, reducing errors, and helping users make data-driven financial decisions. In…
In the ever-evolving world of Consumer Packaged Goods (CPG), businesses are increasingly turning to Artificial Intelligence (AI) to stay competitive and adapt to a fast-changing market. As we look ahead to 2025, the integration of AI into the CPG industry will not just be an advantage—it will be a necessity for companies looking to thrive.…
In today’s digital age, data has become one of the most valuable assets a business can own. Whether it’s customer preferences, purchasing patterns, or website interactions, each piece of data holds immense potential. But how can you effectively use this data to benefit your business? 1. Make Data-Driven Decisions Data enables you to make informed…