3 Tips to Stay on Track this Ramadan

Ready, Steady, GO! Ramadan race has begun. As brands launch their Ramadan campaigns across multiple channels, there is a growing curiosity about audience reactions and competitors’ performance. In this competitive landscape, it’s no surprise that brands are seeking tips to stay ahead. We brought to you 3 key tips to consider to stay on track…

Predictive Analytics: The Future of Your Business

In today’s expanding market, data science, big data analytics, and artificial intelligence are the three main trends. The data analytics sector, including predictive analytics, is expanding tremendously as more businesses adopt data-driven models to automate their business activities According to a study from the MIT Center for Digital Business, if you’re a DDDM (data-driven decision-making)…