In a VUCA world, change is ongoing and often unexpected. This creates a need for agility to overcome fierce competition. Agility might be an overused and often misunderstood word. So, what do we mean by agility, actually, and what is the competitive edge of businesses that are agile? In short, agility can be defined as…
We appreciate your interest in Round 2 of our Market Pulse webinar, which tracks consumers’ behavior after inflation and currency devaluation. Regarding your request to publish the Market Pulse report on a monthly basis, we got your back! We’re not done yet, though! Here is the Market Pulse Dec. 2022 report which is available now…
To take agile actions in volatile markets, it’s crucial to use the latest research tools to make informed decisions for your brand. These tools can provide you with the most accurate and impactful insights. In addition, they also help you identify opportunities that your competitors may have missed. With data analytics and fast insights,…
A VUCA world is one that is ambiguous, unknown, and unpredictable. In this world, businesses need to decide even with incomplete information. So in such a harsh world, how do businesses and individuals survive amidst chaos? How can they actually navigate such a tough situation with ease? If you want to know how they did…
A new seasonal pricing strategy is around the corner, and this year, specifically, brands have to be prepared more than ever in order to adapt to market and economic fluctuations and create sustainable growth. Here’s a simple recipe for an effective pricing strategy: 1. Collect All Your Data Access your company’s various resources of data…
In order to answer this question with a “yes”, you need to make sure that your brand’s position and value are aligned with its price. This means that while you’re making the pricing decision, you need to stay updated with the fluctuating market dynamics and trends. Therefore, applying a holistic approach can help you…
In disruption times, are there opportunities you can gain in the marketplace? Are you utilizing new tools multinationals are using leading them to growth? Did you know that there are sustainable opportunities for growth around the corner? Even during crises, businesses can still uncover a hidden opportunity and make informed decisions that lead to success…
In this climate, you need to take action today, which will ensure success for tomorrow. That’s why we’re representing tips to future-proof your brand during these times. 1. Show Empathy and Listen to Your Customers Your customers know what they want from you. So it is worth investing in market research to create a seamless…
Changing commercial strategy during inflation needs a holistic approach to protect your margins and maintain long-term value and budget planning for your business and your customers. By applying Marketeers 5 ways SMART strategy, you will be able to achieve this. Let’s dig deeper into our SMART strategy: In this article, we reveal new insights about…
Consumers in the MENA region are among the top Black Friday shoppers – popularly known as “White Friday.” Their anticipation begins weeks before the big day. However, the question here is whether or not inflation and economic downturn will affect black Friday. In this article, we reveal new insights about consumer research…