Consumers in the MENA region are among the top Black Friday shoppers – popularly known as “White Friday.” Their anticipation begins weeks before the big day. However, the question here is whether or not inflation and economic downturn will affect black Friday. In this article, we reveal new insights about consumer research…
Surging prices across the globe are pressuring and forcing businesses to make tough pricing decisions and increase prices in an economy where the consumer’s purchase power is decreasing. This paradox in today’s market is very different from circumstances in the past as purchasing power is lower than ever. This situation puts Marketing and Financial Managers…
Skyrocketing gas prices, interest rates, and food shortages can make it stressful for businesses, especially when deciding their Black Friday promotions which raises the question: Can Black Friday Offers be Profitable? The simple answer is yes, businesses can benefit from: Clearing stock Boosting sales volumes: Driving prices far below the average enhances short-term cash flow.…
13.5% of people have a strong preference to be among the first to try new technology and products. With Black Friday offers starting, businesses must know what drives early adopters, how to market to them, and what they expect from you. Early adopters tend to pay more for the products they buy for two main…
To win a football match, the team-captain plays in a vital role visualizing the playground. They create a strategy across eleven players and direct different roles and skills of players. Most of all, the team-captain needs to be fast and have a fresh move for every new match depending on different conditions. Like a team…
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