With Every Crisis, There Is an Opportunity to Take!

Even during crises, businesses can still uncover a hidden opportunity and make informed decisions that lead to success even during difficult times.

It is not debatable anymore that there is global uncertainty. Inflation is being experienced across the board, and there is a decrease in demand/ purchase power. Every marketing and financial teams are facing these challenges and dealing with them different ways.

In reference to interviews we conducted last month with global, regional, and local corporates. The majority benefited from the inflation, as it increased profits and sustained their margins. This makes sense since they increased prices gradually.

However, will revenue growth sustain? Probably not. 

Eventually, new, or smaller brands will rise to take advantage of the price hike opportunities through smart pricing and innovation. This is an alert even large corporates should watch out from, even though they are the ones you invest in their market research and others follow.

The uncertainty led to the importance of utilizing Data and New tools to help you change marketing strategies for pricing and innovation.

New Data Analytics tools like Smart Pricing™ and Smart Shopper™ are becoming the only source to shed light on unseen sustainable growth opportunities in times of disruption.

It’s important for businesses to seize the opportunity to be adaptable and innovative to survive and thrive during a crisis. And those who are willing to embrace new technologies and approaches will be better equipped to uncover hidden opportunities, overcome challenges, maximize profits, and emerge stronger than ever before.