In order to see if there was a link between creativity and purchase intent, we used behavioral measurements and analysis. With a small sample size, we observed consumers’ reactions, emotions, and eye-tracking on 7 Ramadan ads this year from different industries. We discovered that ad likeness did not boost purchase intent. However, the ads which highlighted…
“A key reason that companies get left behind is because of their slow decisions. It disrupts go-to-market plans and prevents the timely implementation of new ideas.” – Attest These days with price inflation, brands are trying to find ways to stay ahead of the market and raise revenue. This makes the popularity of agility more relevant…
We appreciate your interest in Round 2 of our Market Pulse webinar, which tracks consumers’ behavior after inflation and currency devaluation. Regarding your request to publish the Market Pulse report on a monthly basis, we got your back! We’re not done yet, though! Here is the Market Pulse Dec. 2022 report which is available now…
To take agile actions in volatile markets, it’s crucial to use the latest research tools to make informed decisions for your brand. These tools can provide you with the most accurate and impactful insights. In addition, they also help you identify opportunities that your competitors may have missed. With data analytics and fast insights,…
Too many worldwide incidents happened in little time, diverting the market landscape and consumer behavior to function inside a Volatile, Uncertain, Complex and Ambiguous (VUCA) world, making it challenging for businesses to take solid and actionable decisions. This major change accelerated businesses’ needs to learn even quicker and act faster through fast insights, to…
A new seasonal pricing strategy is around the corner, and this year, specifically, brands have to be prepared more than ever in order to adapt to market and economic fluctuations and create sustainable growth. Here’s a simple recipe for an effective pricing strategy: 1. Collect All Your Data Access your company’s various resources of data…
In order to answer this question with a “yes”, you need to make sure that your brand’s position and value are aligned with its price. This means that while you’re making the pricing decision, you need to stay updated with the fluctuating market dynamics and trends. Therefore, applying a holistic approach can help you…
In disruption times, are there opportunities you can gain in the marketplace? Are you utilizing new tools multinationals are using leading them to growth? Did you know that there are sustainable opportunities for growth around the corner? Even during crises, businesses can still uncover a hidden opportunity and make informed decisions that lead to success…
In this climate, you need to take action today, which will ensure success for tomorrow. That’s why we’re representing tips to future-proof your brand during these times. 1. Show Empathy and Listen to Your Customers Your customers know what they want from you. So it is worth investing in market research to create a seamless…
Changing commercial strategy during inflation needs a holistic approach to protect your margins and maintain long-term value and budget planning for your business and your customers. By applying Marketeers 5 ways SMART strategy, you will be able to achieve this. Let’s dig deeper into our SMART strategy: In this article, we reveal new insights about…