These days, video ads are overwhelming audiences on TV and online. The rise of digital platforms has made it more accessible and cheaper for brands to advertise, contributing to the visual congestion we see today. Therefore, MENA marketers and creatives often steer towards humor as a creative tool to win over their fun-loving Arab audiences…
The Fears of an Unpredictably Changing World As the globe is still experiencing pressure from price inflation caused by the pandemic and many other economic factors, everyone anticipates even more economic and market flare-ups from the Ukrainian-Russian war in the coming months. Businesses and countries are fearing the impact of these price shifts as we brace ourselves for…
Surging prices across the globe are pressuring and forcing businesses to increase prices in an economy where the consumer’s purchase power is decreasing. This paradox in today’s volatile market is very different from circumstances in the past as purchasing power is lower than ever. This situation puts Marketing and Financial Managers in a major dilemma, where they…
In order to see if there was a link between creativity and purchase intent, we used behavioral measurements and analysis. With a small sample size, we observed consumers’ reactions, emotions, and eye-tracking on 7 Ramadan ads this year from different industries. We discovered that ad likeness did not boost purchase intent. However, the ads which highlighted…
In a VUCA world, change is ongoing and often unexpected. This creates a need for agility to overcome fierce competition. Agility might be an overused and often misunderstood word. So, what do we mean by agility, actually, and what is the competitive edge of businesses that are agile? In short, agility can be defined as…
We appreciate your interest in Round 2 of our Market Pulse webinar, which tracks consumers’ behavior after inflation and currency devaluation. Regarding your request to publish the Market Pulse report on a monthly basis, we got your back! We’re not done yet, though! Here is the Market Pulse Dec. 2022 report which is available now…
To take agile actions in volatile markets, it’s crucial to use the latest research tools to make informed decisions for your brand. These tools can provide you with the most accurate and impactful insights. In addition, they also help you identify opportunities that your competitors may have missed. With data analytics and fast insights,…
Too many worldwide incidents happened in little time, diverting the market landscape and consumer behavior to function inside a Volatile, Uncertain, Complex and Ambiguous (VUCA) world, making it challenging for businesses to take solid and actionable decisions. This major change accelerated businesses’ needs to learn even quicker and act faster through fast insights, to…
A new seasonal pricing strategy is around the corner, and this year, specifically, brands have to be prepared more than ever in order to adapt to market and economic fluctuations and create sustainable growth. Here’s a simple recipe for an effective pricing strategy: 1. Collect All Your Data Access your company’s various resources of data…
In order to answer this question with a “yes”, you need to make sure that your brand’s position and value are aligned with its price. This means that while you’re making the pricing decision, you need to stay updated with the fluctuating market dynamics and trends. Therefore, applying a holistic approach can help you…