Each year, brands spend millions on Ramadan ad campaigns to win consumers’ hearts with wholesome jingles. However, modern consumers demand more relevant communication that caters to their needs. Gone are the days of relying solely on the hit Ramadan ad song of the season. In our 2021 market pulse report, 48% of Egyptians tried new online…
What makes an ad successful? Is it creativity, data-driven campaigns, or both? A successful ad requires a balance of both strategies. Highly artistic campaigns based on popular trends may grab attention, but creativity alone doesn’t necessarily impact sales. A balance of both strategies is necessary for a successful ad. That’s because no matter how creative or…
Through automation research, all marketers are working hard and fast on creating effective Ramadan communication campaigns. This will lead to sales conversions whether it’s to: Create an effective tv ad Complete their latest Ramadan package design Choose the best bundle and promotion ideas The Ramadan Dilemma The big issue is that managers from branding, marketing, and…
These days, video ads are overwhelming audiences on TV and online. The rise of digital platforms has made it more accessible and cheaper for brands to advertise, contributing to the visual congestion we see today. Therefore, MENA marketers and creatives often steer towards humor as a creative tool to win over their fun-loving Arab audiences…
The Fears of an Unpredictably Changing World As the globe is still experiencing pressure from price inflation caused by the pandemic and many other economic factors, everyone anticipates even more economic and market flare-ups from the Ukrainian-Russian war in the coming months. Businesses and countries are fearing the impact of these price shifts as we brace ourselves for…
In a VUCA world, businesses have to protect their brands in today’s volatile markets. If that feels too complex, let’s first unpack what we mean by a volatile market. Simply put, a volatile market is a market where prices move at a rapid speed in an unpredictable way over short spans of time, not only…
In order to see if there was a link between creativity and purchase intent, we used behavioral measurements and analysis. With a small sample size, we observed consumers’ reactions, emotions, and eye-tracking on 7 Ramadan ads this year from different industries. We discovered that ad likeness did not boost purchase intent. However, the ads which highlighted…
In a VUCA world, change is ongoing and often unexpected. This creates a need for agility to overcome fierce competition. Agility might be an overused and often misunderstood word. So, what do we mean by agility, actually, and what is the competitive edge of businesses that are agile? In short, agility can be defined as…
We appreciate your interest in Round 2 of our Market Pulse webinar, which tracks consumers’ behavior after inflation and currency devaluation. Regarding your request to publish the Market Pulse report on a monthly basis, we got your back! We’re not done yet, though! Here is the Market Pulse Dec. 2022 report which is available now…
To take agile actions in volatile markets, it’s crucial to use the latest research tools to make informed decisions for your brand. These tools can provide you with the most accurate and impactful insights. In addition, they also help you identify opportunities that your competitors may have missed. With data analytics and fast insights,…