These days, video ads are overwhelming audiences on TV and online. The rise of digital platforms has made it more accessible and cheaper for brands to advertise, contributing to the visual congestion we see today. Therefore, MENA marketers and creatives often steer towards humor as a creative tool to win over their fun-loving Arab audiences…
In order to see if there was a link between creativity and purchase intent, we used behavioral measurements and analysis. With a small sample size, we observed consumers’ reactions, emotions, and eye-tracking on 7 Ramadan ads this year from different industries. We discovered that ad likeness did not boost purchase intent. However, the ads which highlighted…
To take agile actions in volatile markets, it’s crucial to use the latest research tools to make informed decisions for your brand. These tools can provide you with the most accurate and impactful insights. In addition, they also help you identify opportunities that your competitors may have missed. With data analytics and fast insights,…
A VUCA world is one that is ambiguous, unknown, and unpredictable. In this world, businesses need to decide even with incomplete information. So in such a harsh world, how do businesses and individuals survive amidst chaos? How can they actually navigate such a tough situation with ease? If you want to know how they did…
In this climate, you need to take action today, which will ensure success for tomorrow. That’s why we’re representing tips to future-proof your brand during these times. 1. Show Empathy and Listen to Your Customers Your customers know what they want from you. So it is worth investing in market research to create a seamless…
Consumers in the MENA region are among the top Black Friday shoppers – popularly known as “White Friday.” Their anticipation begins weeks before the big day. However, the question here is whether or not inflation and economic downturn will affect black Friday. In this article, we reveal new insights about consumer research…