Christmas is the season for more than just festive decorations and cheerful carols – it’s a time when brands unveil their most captivating and strategically crafted Christmas ad campaigns. Thus, new data from the Advertising Association (AA) and WARC reveals that advertisers are projected to allocate a record £9.5bn for Christmas spending, marking a…
In 2022, consumers made purchases totaling approximately $9.12 billion on Black Friday. This year, sales are anticipated to reach $9.8 billion (DemandSage). So, as the buzz of Black Friday approaches, the traditional playbook of discounts and deals is no longer enough to stand out in the bustling retail arena. For Fast-Moving Consumer Goods (FMCG) businesses, the…
In the pursuit of becoming a data-driven company, brands strive to utilize consumer insights as a crucial tool for making informed decisions. Additionally, in 2022, Adobe Analytics reported a 2.3% increase in shopper spending compared to the previous year. This growth is anticipated to persist in 2023. Therefore, as the Black Friday frenzy approaches, the…
Black Friday is a valuable promotion season for brands and retailers, as holiday sales reached a record-breaking $936.3 billion in 2022, according to The National Retail Federation. So, as Black Friday approaches, leveraging real-time insights can give businesses a competitive advantage, to help brands in adjusting promotions, while responding quickly to market dynamics, enhancing the…
In today’s fast-paced market, businesses that can’t keep up with changing trends and consumer behavior risk falling behind their competitors as 81% of organizations already cite customer experience as a competitive differentiator. Accordingly, real-time insights are more critical than ever for success. Zerotime™ Insights is a service that provides businesses with fast insights into consumer behavior and preferences, allowing…
When you have a short period (like Ramadan) to sell your seasonal product, there’s no room for mistakes. You have to be prepared for any scenario to maximize your product value and get the most out of this season. So, what are the challenges that you should focus on? 1. The Likability of the Product…
Packaging is one of the very first things the consumer sees, 72% of Americans believe that a product’s packaging design often influences their purchasing decisions when selecting which products to buy. Thus, it’s important that the packaging gives the right impression about your brand. And we’re here to share some tips with you for Ramadan…
Each year, brands spend millions on Ramadan ad campaigns to win consumers’ hearts with wholesome jingles. However, modern consumers demand more relevant communication that caters to their needs. Gone are the days of relying solely on the hit Ramadan ad song of the season. In our 2021 market pulse report, 48% of Egyptians tried new online…
What makes an ad successful? Is it creativity, data-driven campaigns, or both? A successful ad requires a balance of both strategies. Highly artistic campaigns based on popular trends may grab attention, but creativity alone doesn’t necessarily impact sales. A balance of both strategies is necessary for a successful ad. That’s because no matter how creative or…
Through automation research, all marketers are working hard and fast on creating effective Ramadan communication campaigns. This will lead to sales conversions whether it’s to: Create an effective tv ad Complete their latest Ramadan package design Choose the best bundle and promotion ideas The Ramadan Dilemma The big issue is that managers from branding, marketing, and…