A Journey Through the Most Memorable Christmas Campaigns of 2022
Christmas is the season for more than just festive decorations and cheerful carols – it’s a time when brands unveil…
If it is a new market to enter, or an existing market with limited information about it, an eagle-eye perspective will provide you with knowledge regarding the nature of your market in aspects of its size, growth, market concentration, trade channels, competition, consumers, and market context overview. It will enable the assessment of the market attractiveness level and build a market entrance strategy.
Market success depends on how relevant the brand is to your target customers.
Understanding customers’ needs and motivation to choose a brand is critically important in developing marketing strategies and plans.
In the era of digital generations, consumers’ drivers for choice became dramatically dynamic causing a paradigm shift in how we define our consumers and how to influence their choice and be most relevant.
Christmas is the season for more than just festive decorations and cheerful carols – it’s a time when brands unveil…
As the holiday season approaches, FMCG businesses are gearing up to make the most of the festive cheer. One crucial…
Today, in the VUCA world, Western Europe tackled supply chain disruptions, prompting consumers to focus on essentials, while Eastern Europe…